I can see clearly the difference in the forces of nature and forces of Neothink. All my life I have tried to keep myself from making decisions which I would later regret because those decisions were based on human nature (forces of nature) dynamics. To me, growing up, maturing, was an exercise in overcoming, or controlling, human nature. Even as a child I struggled to see the truth behind the facade of the obvious or my desires. I’ve studied copywriting and agree that emotions sell. Especially the seven deadly emotions (sins). Now I learn that emotions blended with the “Forces of Neothink” are a most powerful marketing structure. I understand it but it will take some time thinking and re-reading the assigned homework for it all to take root. But I don’t feel the thrill of Friday Essence yet. Hmmm. I will carry on.