The Neothink Society · Business and Value Creation · March 2010
Company capture begins the moment a person stops waiting for direction and starts capturing creativity directly, on the job and across personal life at once. The mind that does this turns ordinary work into original creation and builds a life rather than enduring one.
Company Capture A life run as a company captures its own creativity instead of selling time for direction.
Creativity captured this way produces a double return. The first return is the joy of the making itself, which enlarges the life of the creator. The second is the value that leaves the workshop and reaches other people. That value pays twice over: in income, and in the product itself, which improves the lives of everyone who uses it.
A life built this way becomes the product of its own research and discovery. The Neothink mind awakens the creative capacity most people lose somewhere in childhood, and the person sees worth in themselves again. From there the work compounds. Each discovery advances the life and sharpens its purpose. Mark Hamilton founded the Society so that this awakening becomes a daily practice rather than a single insight.
Created value sets a chain in motion. It draws appreciation, and appreciation invites sharing. Wherever a self-led person stands, that creative force drives steeper self-development and surfaces new discoveries, each one adding to what the person can build next. The life expands under its own power, and living becomes vivid again.
The Engine Sharing and appreciation are the working forms of love, and love is what compounds creation.
Shared appreciation between people, whether of a product, an idea, or the person behind it, raises the awareness and vitality of whoever receives it. The engine underneath is love. Sharing and appreciation are the working forms of love. Love reaches where routine and monotony never can, opening tenderness toward others and toward oneself.
Tenderness reaches outward and wants to share. This is where it meets business directly. Compassion looks at the ailments of life and moves to cure them, then carries those cures to everyone within reach. The compassion that cannot abide poor vision produces Lasik surgery. The compassion that refuses the limits of a missing limb produces the advanced prosthetic. The compassion that will not leave sorrow unanswered produces the healing ideas that replace defeat with joy. Each cure restores the worth of a life to the one living it.
Captured creativity returns twice: once as joy in the making, and once as value others can use, and love is the engine that keeps both compounding.
A life run as a company keeps caring and sharing at the center of its operation, and the world around it becomes the recipient of its creations. The greatest product of that work is a person fully in love with their own life and living it to the fullest. The life itself becomes the creation, brought into the creator's world and the world of everyone nearby.
This is the standard the Neothink Society holds across 140+ countries, where self-led men and women have been building lives of prosperity, creation, and love for 50+ years. Membership is by application.
Common Questions
What is company capture? Company capture is running your own life as a company: you stop waiting for someone to assign your work and start capturing your creativity directly, on the job and across personal life at the same time. The mind doing this turns ordinary work into original creation, so the life becomes the product of its own research and discovery rather than a routine to be endured.
How is company capture different from an ordinary job? An ordinary job exchanges time for direction set by someone else. Company capture keeps the direction inside the person. The work still happens in a job or a household, but the creativity, the discoveries, and the value produced belong to the one creating them, and they compound from one project to the next instead of resetting each day.
Why does created value pay twice over? Captured creativity produces a double return. The first return is the joy of the making itself, which enlarges the life of the creator. The second is the value that leaves the workshop and reaches other people, paying again in income and in a product that improves the lives of everyone who uses it. The maker is rewarded in the act and again in the result.
What does love have to do with value creation? Love is the engine underneath. Sharing and appreciation are the working forms of love, and appreciation between people raises the awareness and vitality of whoever receives it. That force drives steeper self-development and surfaces new discoveries, which is why a life built on caring and sharing keeps expanding under its own power rather than stalling.
How does compassion connect to business and cures? Tenderness reaches outward and wants to share, and that is where it meets business directly. Compassion looks at an ailment and moves to cure it, then carries the cure to everyone within reach. The compassion that cannot abide poor vision produces Lasik surgery; the compassion that refuses a missing limb produces the advanced prosthetic. Business is how a cure reaches the people who need it.
What is the greatest product of a life run as a company? The greatest product is a person fully in love with their own life and living it to the fullest. Caring and sharing stay at the center of the operation, the world nearby becomes the recipient of its creations, and the life itself becomes the creation, carried into the creator's world and the world of everyone around them.
Further Reading
- Company Capture: capturing your own creativity on the job and across personal life so the life becomes its own enterprise.
- Value Creation: how created value returns twice, in the joy of making and in the value others can use.
- The Neothink Mind: the mind that awakens the creative capacity most people lose in childhood.
- Self-Leadership: generating direction instead of waiting for it, the starting point of company capture.
- Love and Appreciation: sharing and appreciation as the working forms of love that compound creation.