Mark, what “they” do is work to make any individual into what I call an “undividual” – The best way to counter these is probably to make clear that point, and that it does not really matter who you are, rather it is most important what you believe and espouse. So simply fire away with the (so far unread by me) Neothink bullet points and expose the technique. Encourage others to look and not listen (look don’t think) Thinking is where people are easily manipulated, looking cannot be so easily deceived. Bullet point LOOKING.